Learning Series | Marketing Materials to Position Your Business for Funding

About this event

When you're seeking funding, you need to explain what your business does, why it matters, and what support would help you accomplish. This interactive, 60-minute workshop helps startup founders and small business owners communicate that story through clear, credible marketing materials. We'll explore the purpose and core content of several materials: Pitch decks: Present your business, the opportunity, your progress, and your funding request through a concise slide presentation. Capability statements: Summarize your services, strengths, relevant experience, and ability to deliver. Business one-pagers: Give readers a clear overview they can quickly understand and share. Grant and funding narratives: Explain your business goals, the proposed use of funding, and the results you intend to achieve. Outreach emails: Introduce your business and make a clear request for a conversation or next step. Across these formats, you'll learn how to explain their business to an unfamiliar reader, select evidence that supports their claims, and tailor their message to a particular opportunity. Examples will address both early-stage businesses building a track record and established businesses drawing on customer results, completed projects, partnerships, and community impact. We'll also explore how AI tools can help organize, draft, and refine these materials while preserving accuracy and the business's own voice. You'll learn how to build your business story from the ground up and adapt it for pitch decks, capability statements, and other funding materials. You don't need any existing materials to get started. ABOUT SMALL BUSINESS STRONG Small Business Strong is a leading technical assistance initiative that revitalizes and fortifies small businesses, especially women and minority owned enterprises, through expedited, pro-bono resources. Small Business Strong has served more than 3,600 businesses, preserved nearly 10,000 jobs, and bolstered the health of the region's small businesses to create an inclusive, dynamic economy. Small Business Strong is an initiative of the Greater Boston Chamber of Commerce Foundation , the Chamber's 501(c)(3) nonprofit arm. Our work, focused on workforce and talent development, and economic inclusion, supports people and small businesses through programs that develop talent, cultivate future leaders, retain a strong workforce, and promote inclusive growth.